The Swedish company Fjällräven (translated as "arctic fox") is now a legendary manufacturer of backpacks, clothing and other outdoor equipment. The result of the brand's long-term development is also the Logo M T-shirt with a classic round neckline, which belongs to the Övik clothing line.
This unique T-shirt is minimalist at first glance, and that's how it should be – after all, the entire Scandinavian design is minimalist. The purely utilitarian design of this piece of clothing is "disrupted" perhaps only by the retro logo across the chest, which the Fjällräven brand has been using since 1960.
Fjällräven's clothing is more sustainable than ever before. The Fjällräven Logo M T-shirt is thus made from a combination of organic cotton and recycled polyester, which is certainly a pleasant bonus. The manufacturer talks about so-called "sustainability through longevity." Which should be the standard for quality products regardless of the specific product.
The above combination of materials is perfect for use in T-shirts not only from a sustainability perspective but also from a functionality perspective. While cotton ensures a higher level of comfort when wearing, thanks to the contained polyester, the T-shirt wicks moisture away from the body faster and also dries faster.
Material in detail | 60% organic cotton 40% recycled polyester |
Other specifications | Classic cut, round neck, short sleeves Lightweight Durable Wicks away sweat well Quick-drying Machine wash at 40 °C, gentle cycle, do not use fabric softener, wash with similar colors Do not dry clean, do not bleach, do not tumble dry, iron at max 110°C |