The company was founded back in 1828 by brothers Charles and William Eley. The company has become a benchmark in the sports shooting segment, and its products are still renowned for their reliability and quality, even on an international scale.

History and Development

From its beginnings, the company was an innovator in the field of weapon ammunition. The founding Eley brothers patented the so-called wire cartridge, a wire basket that kept the shot pellets together during firing. This step was just the first in a series of successful moves for the company. Still in the 19th century, Eley Group gradually expanded its range of products to include percussion caps, thus strengthening its market position.

Throughout the 20th century, the company's ownership structure changed several times, with the last significant event in this regard occurring in 2014, when Eley Group became independent again. Its parent company was then IMI plc. Thanks to this strategic shift, Eley Group was able to strengthen its position in the global market.

Top Products and Technology

Currently, Eley is primarily a specialist in .22LR caliber ammunition, which is especially appreciated by sports shooters worldwide. Among the most well-known Eley Group ammunition series are Eley Tenex, Match, Club, and Team. These were designed for various levels of competitive shooting. The success of these products is the result of precise engineering in both development and manufacturing, resulting in consistent performance and accuracy.

Eley Group also invests in modern technologies, an example of which is the Eley X-Shot application, a digital scoring platform for benchrest competition shooters. Shooters can use the app to track their progress and compare their results with other competitors. This, among other things, means strengthening the global sports shooting community.

Presence in Multiple Countries

As already mentioned, Eley Group is currently renowned for its global presence. Its main headquarters are located in Sutton Coldfield, UK, and testing facilities are located in other countries, including Germany, the United States, and Canada. Here, shooters can test and compare different batches of ammunition and choose the one that suits them best.

The exceptional quality of Eley's products also results in tangible sporting success. It is noteworthy that at the Tokyo Olympics in 2020, six out of 12 medals in pistol and rifle shooting categories were won using Eley brand ammunition. On the other hand, this brand is chosen not only by elite athletes but by all those who care about the quality of their ammunition.